We would like to share with you a report on Alpha/Alpha Plus stock i.e. Acrysil (BSE Code – 524091). We believe it’s a good company that can grow at decent pace over longer term and has the potential to make it big. The stock report was initiated for Alpha/Alpha + members at around 80 and they are still holding the same at current levels of 610 (7.5 x in 5 years).
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Acrysil (BSE – 524091)
In the kitchen ware industry, we have had several success stories like TTK Prestige, Hawkins, Lao Pala, etc, however there’s another emerging company Acrysil (BSE Code – 524091) which is creating a niche space for itself by focusing on premium segment of the market and offers quartz/granite sinks, SS Sinks, faucets and appliances like hobs, chimneys, built-in ovens, dish washers, etc. For complete product profile of the company, check the following link – http://acrysil.com/
We like the fact that company has tried to differentiate itself from other companies by introducing different kinds of products, be it quartz sinks, dishwashers, wine-chillers, etc and recently 3D tiles and wash basins made from Sani – Q (high quality ‘Quartz’ reportedly patented by Acrysil).
We also like the fact that off-late company has started spending decent sum on advertisement and sales promotion and increased the same by more than 100% in FY 16. The company’s ads can be seen on television, newspapers, magazines, etc. Also, there’s good focus on distribution expansion with company appointing dealers in tier 2 and 3 cities.
With just about 170 crores sales and less than 50 crore sales in India, we believe there’s immense potential for the company to grow though management execution will be a key thing to monitor. On the profitability front as well, we believe there’s good scope for expansion in EBITDA margins and like the fact that company’s gross margins are in excess of 50%.
As mentioned above, key thing to monitor is how well the management executes because at times we do get concerned with the aggressiveness of the management in terms of expansion in product line or their acquisition of a kitchen sinks distributor in UK.
Disclaimer: I have personal investment in the stock since more than 5 years now and this is not an investment advice. Please carry out your own due diligence before investing as there are several risks with such small companies.
Name: Ekansh Mittal Email Id: firstname.lastname@example.org Ph: +91 727 5050062
Analyst ownership of the stock: Yes
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