Capitalize on Modularization of Kitchens? Watch out for
Dear Readers, The modular kitchen industry in India is growing at a rapid space and there are some very evident trends driving the growth of the industry. Household income growth Indian consumers – A clear transition from Aspirers to seekers and strivers Brand consciousness The Indian consumer market, which is primarily dominated by young generation, is becoming increasingly sophisticated and brand conscious. A typical upper middle class young consumer is beginning to look beyond the utility aspect of a product…